He or she becomes familiar with the athlete, team, or product, then takes that information to come up with the most creative method of promotion. Would it be more effective to start an original promotional campaign on social media or on the radio? These are questions that a sports marketer must find the right answers in order to establish a reputation for great results in this field.
Sports marketing is an umbrella term for all careers focused on promoting sports-related goods, services, and events. All sports marketers share the common goal of making their athlete, team, or company more profitable. Sports marketing is where athletics combine with business, advertising, and public relations. Sports marketers can wear many hats to help sports franchises become popular and raise revenue.
Sports marketing is a wide-ranging discipline that goes beyond these six titles. Other great careers include ticket sales director, social media manager, advertising coordinator, creative director, e-commerce manager, product development director, blogger, fitness manager, and spokesperson.
Sports agents even fall into the marketing category to promote the interests of athletes. Sports marketing jobs can be in-house or freelance gigs for self-employed consultants. Sports marketers benefit from many upward mobility opportunities. Sports marketers have the freedom to work in any athletic-oriented workplace. Marketers can specialize in any sport and any professional, college, or amateur sports league. Many work for clients of advertising and marketing firms.
Others work directly for athletes, teams, universities, or franchises. Event promoters and facility managers especially work at stadiums or arenas. Marketing professionals can find employment with sports merchandise manufacturers, such as Nike and Under Armour. Some marketers help advertise sporting goods stores. Sports marketers could also work for gyms, training camps, broadcasting companies, and sports medicine clinics. An additional , marketing management jobs were available nationwide.
The spectator sports industry had , professionals in total. Of them, about 3, were focused on sports marketing. People pursuing sports marketing should get ready to compete with many opponents for a few coveted openings.
Sports marketers can edge ahead of competitors with accredited business education. Most marketing jobs require at least a four-year college degree. Some transition into sports marketing after a communications or journalism major. The variety of tasks included in a sports marketing manager job description enables them to work in a number of environments. Most professionals work full time in an office setting. In some instances, they may need to work off-site to meet with vendors and advertising partners, or visit sports venues to monitor product and advertising placement.
Sports marketing is a competitive niche field. Additionally, preferred job candidates have prior experience. For example, applicants who have completed an internship in an area such as advertising or sales are likely to have the best job prospects. Many sports marketing manager job descriptions list specific skills that help individuals succeed in the role.
According to the BLS, these are among the core competencies:. Additional skills include knowledge of the sports industry and the ability to use analytical software. Individual salaries vary widely based on a range of factors. These may include the size of a market or the historical success of the team or educational institution. For example, professionals employed by NCAA Division 1 schools with robust athletic programs are often paid more than professionals who are employed by Division 3 schools.
These salaries also vary based on experience, education level, and job location. Sports are ingrained in American culture, and demand for sports marketing managers is increasing.
Sports marketing managers are expected to remain critical to sports organizations as they try to increase revenue and expand market share. Graduates with degrees in sports marketing may work in professional or amateur sports, franchise management, college athletics, corporate fitness or health club management, events management, public or media relations, sports law, promotions, licensing, or fundraising, to name just a few potential options. Job titles may include:.
Many sports marketing careers are known for being fast-paced and often require a lot of travel. They also require a high degree of adaptability, creativity, analytical skills, and superb communication abilities.
Employment in the field is expected to grow. Entry-level positions in sports marketing often provide only modest pay, but executives with several years of experience under their belt can earn six figures. While the Bureau of Labor Statistics does not track data on sports marketers as a unique role, they offer the following figures on median sales and marketing salaries across various occupations:.
A survey by the American Marketing Association and staffing firm Aquent found the following median annual salaries for marketing managers in various big cities:.
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