He is married to Deb and the pair have two children together, Jed William 7th and Inca. Bill splits his time between the two sites and is still actively involved in their day-to-day running. Like Bill, David also went travelling before settling into the family business. One time in Alaska, he had to hide under a digger to escape from a bear! After his exciting escapades, David returned home and joined forces with Bill to produce the famous Jordans cereal brand.
David is married to Annie and he has 3 children, Dan, Tessa and Sam. He is still involved in the running of the Jordans Mill site with his brother and you may be fortunate enough to spot him having lunch on our veranda one afternoon. It has also noticed the boom in porridge sales, again due to health reasons, and has introduced a unique multi-grain porridge. At the same time, it is looking abroad to increase sales. But countries that have traditionally eaten breads or other foods at this time of day, such as France and Italy, are changing their habits as the world gets smaller and people become more health-conscious.
Everybody is changing," he says. Or rather, in their breakfast habits at any rate, they are rediscovering what their grandparents already knew. Join thought-provoking conversations, follow other Independent readers and see their replies. Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today. Already subscribed? We also love nature in all its forms. From gardeners, allotment growers to explorers of the high seas.
A whiff of coffee? A very close second that gets the blood pumping is our love for nature and protecting our precious green spaces. We get a bit knock-kneed and giddy at the first bursts of spring blossom, a summer sunset or trees turning gold in autumn. And for us, the two go hand in hand. We make really good cereals and we make sure nature is looked after too. We never add salt or artificial additives like preservatives or colourings.
We choose our ingredients because they have all this goodness naturally. We work hard to keep your breakfast bowl bursting with the goodness of nature by keeping our world bursting with nature too through our Jordans Farm Partnership.
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